A strong motive behind the launching of US Trendz is to minimize the usage of synthetic products and chemicals which impact negatively on the environment. Hence, the products of US Trendz are 100% natural and are made of dried flowers, leaves, grass, fruits, spices & flower extracts and other natural products. This Philosophy is best defined in the words of Wendell Berry,

"To cherish what remains of the Earth and to foster its renewal is our only legitimate hope of survival."